How to film a construction project every month.
A build that takes a year can fill a year of posts, if someone comes back every month. Here is how we would plan the site visits, what to film at each stage, and what to have ready.
A construction project comes with its own plot. An empty site, then a hole, then a frame, a facade, a finished building and someone moving in. The trouble is that the story takes a year, and a camera that arrives only at the end misses nearly all of it.
Our monthly plan fits a build closely: one filming day on site each month, cut into 30 edited clips and posted every day until the next visit. This is how we would plan those visits for a builder, a developer or a commercial real estate firm, what each stage gives you to film, and what the site can have ready.
Come back to the same spots every month.
The most useful decision on the first visit is where the camera stands. We would pick a handful of fixed positions with you, on the ground and in the air: the corner that sees the whole site, the view from the street, the view straight down, the spot inside that will one day be the lobby. Every month after that, we film those exact positions again.
Month by month, those shots line up. Cut together, they show the building rising from the same angle, which no single visit can show, and which a buyer, a tenant or an investor understands at a glance. They also make the monthly posts read as chapters of one story rather than unrelated updates.
So we record each position the first time: a photo from the spot, the height, the lens, where the drone takes off. Next month, the same frame is waiting, even when the site around it has changed completely.
Drone footage is part of every visit, flown by Dre, who holds an FAA Part 107 certification. From above, progress is plainest: the footprint, the frame, the roof going on, and how the project sits among the streets and buildings around it.
The same shot, taken every month, is the whole story of the build.
What each stage gives you to film.
Between those fixed shots, each visit films whatever stage the project has reached. Over a year, a build moves through stages like these:
- Ground work The site cleared and the foundations going in, from the air and at eye level.
- Structure The frame going up, the cranes, the first floors, the sheer scale of it.
- Envelope The facade, the windows and the roof, the month the building starts to look like itself.
- Interiors Walls, services and finishes, and the details a buyer will one day touch.
- Handover The finished property, room by room and from above, ready for the sale or the lease.
People carry the story between the stages. We would interview your project managers, the trades and the owner on site, in their own words: what went in this month, what was hard, what comes next. We develop the questions with you beforehand and keep each interview short, so the crew is back at work quickly.
Not every month has a milestone. Some months the change is inside the walls, or the site is waiting on an inspection. Those are the months for the people and the details: a trade explaining their part, the materials arriving, the site at the start of a working day.
Commercial real estate works the same way on a building that is already standing. A renovation, a tenant fit-out or a lobby being redone can be filmed across a few visits, and an available space can be walked and flown the week it comes to market.
From site visits to sales, and a film at the end.
One raw video becomes 30 edited clips every month: long-form progress films and short edits of each stage, all subtitled, with motion graphics, and formatted for each platform. Posted every day, they keep the project in view between milestones, not only at them.
When the building is finished, the same visits produce the sales and leasing material: the completed home or building walked room by room, and seen from above. We post it, answer the comments and handle the DMs, and the buyers and tenants who are serious go straight to your team. You approve the plan and every post along the way.
For a sale or a lease, we would cut the finished property three ways: a long walkthrough for the listing and the website, short clips room by room for the feed, and the aerials that show where it sits. The monthly footage serves the owners and investors too, who can watch the progress without a site visit.
Because we have been there every month, the footage adds up to something bigger than the feed. A year of visits can become a mini-documentary of the whole build, up to about an hour, cut into episodes for social. It is quoted per project and added to the monthly plan.
The monthly plan itself is $3,350 a month, or $40,200 over a year, for the site visit, the edit and the accounts together. For the design side of the same buildings, see how to film architecture for social media.
A build already has a beginning, a middle and an end. What it needs is someone there for each of them, and a feed that shows every month in between. See the plan for construction and real estate.
Common questions.
Your build, filmed while it goes up.
A project that takes a year can fill a year of posts. We come to the site for one day each month and film the stage it is at. The edit, the posting and the accounts are ours from there.
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Let's film your company.
Tell us what your company does and what happens there on a schedule. We'll come back with what a month of content could look like.