Notes on filming a business.

What to film, what to prepare, and how one filming day becomes a month of content, written one industry at a time.

What a venue can film in one day, and post all month

One filming day, planned well, covers a venue's whole month: the rooms, the grounds, the people and an event. Here is how we plan it, and what comes out of it.

September 21, 20265 min read

Trucking and logistics5 min read
What a trucking company can film every month
A fleet is on the move all month, and the best of the work happens where nobody sees it. Here is how we plan a filming day at a yard, and what a month of trucking posts can hold.
Jewelry brands5 min read
How to film jewelry for social media
Jewelry is small, it reflects everything around it, and the detail is the reason someone buys it. Here is how we light it, move it and plan a month of posts around it.
Food and beverage5 min read
Product video ideas for food and drink brands
A drink brand has no rooms to tour. The product is the whole story, so the filming day is built around what the product does. Here are the formats we plan, and how they fill a month.
Retail5 min read
What to film in your store every month
New stock, new displays, a new season in the window. A store gives a feed something new every week. Here is how we plan a filming day in a store, and what to post from it.
Car dealerships5 min read
What to film at a car dealership every month
A dealership's product changes every week: cars arrive, cars sell, a sale comes and goes. Here is how we plan one filming day a month so the feed keeps up with the lot.
Medical practices5 min read
Video ideas for a medical practice
Patients arrive with the same questions every week. Here is how we turn them into a month of video, filmed in one day at the practice, with your doctors doing the explaining.
Architecture and design5 min read
How to film architecture and interiors for social media
A photograph shows what a space looks like. Video shows what it is like to walk through it, how the light changes, and why it was designed that way. Here is how we would film it.
Construction and real estate5 min read
How to film a construction project every month
A build that takes a year can fill a year of posts, if someone comes back every month. Here is how we would plan the site visits, what to film at each stage, and what to have ready.
Marine and aviation5 min read
What a yacht, boat or aviation company can film every month
Boats and aircraft sell on detail, and the details are made for a camera. Here is how we would plan a filming day at the marina, the yard or the hangar, and what to post from it.
Hospitality5 min read
What a hotel or golf course can film every month
A stay has an order and a clock. Film it in that order, on a day the property has something on, and one day covers the month. Here is how we would plan it.
Professional services5 min read
How a law firm or wealth manager fills a month of video
Clients hire people, not firms. The questions they ask in a first meeting are a month of video, once someone films your people answering them. Here is how we would plan it.
Manufacturing and energy5 min read
What a manufacturer or energy company can film
A buyer or a future hire may never stand on your plant floor. Video can take them there. Here is how we would plan a filming day on site, and what a month of posts could show.
Schools and universities5 min read
How a school can plan a year of video, one day a month
A school already has its plan: the academic calendar. Match one filming day to each month of it and the whole year is covered. Here is how we would lay it out.
Technology5 min read
What to film when your product lives on a screen
Software is hard to point a camera at. The people who build it, the problem it solves and the hardware it runs on are not. Here is how we would plan a month of video for a tech company.

Let's film your company.

Tell us what your company does and what happens there on a schedule. We'll come back with what a month of content could look like.

Emailtess@bycontentdept.com

StudioOakland Park, FL

Notes on filming a business.

What a venue can film in one day, and post all month

What a trucking company can film every month

How to film jewelry for social media

Product video ideas for food and drink brands

What to film in your store every month

What to film at a car dealership every month

Video ideas for a medical practice

How to film architecture and interiors for social media

How to film a construction project every month

What a yacht, boat or aviation company can film every month

What a hotel or golf course can film every month

How a law firm or wealth manager fills a month of video

What a manufacturer or energy company can film

How a school can plan a year of video, one day a month

What to film when your product lives on a screen

Let's film your company.