How a school can plan a year of video, one day a month.

A lot of companies have to invent reasons to post. A school doesn't. The year arrives with its dates already set: the first day, the games, the performances, the open houses, the ceremonies at the end. Every one of them is something a family choosing a school would want to see.

Our monthly plan for a school would rest on one filming day on campus each month, picked from that calendar. The edit turns each of those days into 30 clips for the weeks that follow. Below is how we would lay out the year.

In the first strategy meeting, we would put the academic calendar on the table and choose a filming day for each month. Every school's year is its own, but the shape is usually familiar:

Laid out this way, no month is short of something to film, and your team knows at the start of the year what every filming day will be.

A school's feed has more than one audience, and we would plan each month with all of them in mind. Prospective families want to see what an ordinary day looks like. Current families want to see their school at its best. Alumni want to recognize the place. Faculty and staff want their work seen.

One filming day can serve all of them. The morning that covers a class for prospective families also gives current families a look inside, and an interview with a teacher who has been there for years speaks to alumni as well. We come with the questions written:

Answers are cut one to a clip. Across a year, a family who has only watched the feed arrives at the open house already knowing some of the faculty by name.

Students are the heart of a school's video, and the part that needs the most care. We would work inside your school's own media permissions: before each filming day, the school tells us which students are cleared to appear, and anyone who isn't is kept out of frame.

Nothing is posted until your team has approved it, from the monthly plan down to each clip. Once a post is approved, the scheduling, captions and replies are ours to handle.

A filming day on campus could start early with the grounds and the buildings, move into classes and interviews while the campus is busy, and end at the event: the game, the performance or the open house. Drone footage of the campus is part of the day, flown by Dre, who is FAA Part 107 certified.

In classrooms, we stay out of the way. The teacher knows we are coming, the lesson runs as it would on any other day, and we film around it. A class filmed that way looks like a class, not a production, which is what a family wants to see.

For a big occasion, a guest speaker or a ceremony with every seat taken, the day is planned around the stage. We filmed Vault 2025 for Valuetainment, and a commencement or a convocation is the same kind of job: the stage, the audience and the moments on either side of it. When the school also wants stills, event photography from our photo studio can cover the same day.

Each campus day becomes 30 clips, every one subtitled so it reads with the sound off. For a school, a month could be shaped like this:

Posts go out daily on every platform, comments and DMs are answered, and questions from prospective families go to your admissions team. All of it, from the filming day to the replies, is $3,350 a month.

A school's year is already planned down to the day. Filming one of those days each month is how a family who has never visited gets to see the whole year before they choose. See how the plan works for schools and universities.