What a venue can film in one day, and post all month.
One filming day, planned well, covers a venue's whole month: the rooms, the grounds, the people and an event. Here is how we plan it, and what comes out of it.
A venue sells a feeling before anyone has set foot on the property. The rooms, the light in the afternoon, the way the grounds open up, the people who will run the day. All of it is there every week. The work is getting it onto the feed, every day, without pulling the team off the floor.
Our work for venues runs on one idea: one filming day on site becomes the whole month. We come for a day, film the rooms, the grounds from the air, the team and whatever is on the calendar, and turn that footage into 30 edited clips that go out across the month. This is how we plan that day, and what a venue gets from it.
Start with the calendar.
If it happens on a schedule, it's content. A venue's calendar is already full of it: a ceremony on Saturday, a corporate dinner on Thursday, a room being turned over between the two. Before the filming day, we sit down with you and map the month together: what the venue should be known for, what people keep asking, which interviews are worth recording, and a content roadmap you approve.
Then we pick the day. If you are hosting an event that week, the filming day can land on it, so the month gets the rooms dressed and full as well as quiet and empty. If nothing is booked, we plan around the rooms and the team instead. Either works. The plan just has to exist before we arrive.
The rooms, the way a guest walks through them.
We don't film a venue as a set of beautiful, disconnected shots. We film the property in the order a guest meets it: the drive in, the entrance, the main room, the details, the outdoor spaces, the view at the end of the day. That order is what lets one day's footage become a tour, then a series of room-by-room clips, then the backdrop for everything else.
- Empty Each room clean and quiet, so a planner can picture their own event in it.
- Dressed The same room set for an event, with the tables, the flowers and the lighting in place.
- Details The textures up close: the bar, the linens, the chandeliers, the path through the garden.
- In use Staff setting up, the room filling, the moment the doors open.
The grounds, from the air.
Drone footage of the property and the way in is part of the filming day. It is flown by Dre under his FAA Part 107 certification. From above, a guest can see how the property fits together: how the parking meets the entrance, where the ceremony space sits against the building, how much room there is between one part of the property and the next.
We do not use aerials as decoration. They open the tour, they carry the viewer from one space to the next, and they give the month's clips a first frame that tells someone exactly where they are.
The people who run it.
The owner, the event manager, the chef, the coordinator who knows every timeline by heart: their voices are what make a venue feel like a place, not just a room. On the filming day we record short interviews with the people who run the venue and plan the events, and we come with the questions ready.
- What does a first visit to the venue look like?
- What do people ask on a tour, and what do you tell them?
- What happens on an event day that nobody sees?
- What is the moment in the day you would never cut?
Every question your team answers on a tour is a post you have not made yet.
Each answer becomes its own clip. Over a month, the feed starts to sound like the team, which is exactly what a tour already does in person.
An event, if there is one that day.
When the filming day lands on an event, we film around it: the set-up, the room filling, the toasts or the stage, the moments in between, the breakdown after. We agree with you beforehand what can be filmed and who is asked, so the host's day comes first and the footage is only what the venue is free to use.
An event day can also carry event video and stills from our photo studio's event photography, each with its own page. Neither is required: the monthly plan works on the rooms and the people alone.
From one day to thirty clips.
One raw video becomes 30 edited clips, every month. That footage is cut into long-form films and short-form edits, with motion graphics and subtitles, and each one is formatted for the platform it is going to. A month for a venue could be shaped like this:
- The tour The walk-through, cut long for the website and short, room by room, for the feed.
- The team One voice per clip, from the interviews.
- The event A recap, then the moments from it, spread across the weeks after.
- The answers The questions from tours and messages, answered on camera.
- From the air Openers, transitions and the first frame of the month's biggest posts.
Posted every day, and answered.
Filming is the easy part to picture. The month is the harder part: somebody has to post every day, write the captions and answer the people who write in. We do that too: every platform, every day, scheduled and captioned. Comments are answered, DMs are handled, and qualified leads go straight to your team while the conversation is still warm.
You approve the plan and the posts. At the end of the month you get a report on what worked, and the next strategy meeting opens with it, so what people watched and asked about shapes the next filming day.
A venue already has the rooms, the grounds, the people and the calendar. One well planned day is enough to show all four, and a month of posting is what makes sure people see them. See how it works for venues and events.
Common questions.
Your venue, from the rooms to the grounds.
We come to your venue for a day and film the month: the rooms, the grounds from the air, the people who run it. Then we edit it, post it and run the accounts.
More from the blog.
Let's film your company.
Tell us what your company does and what happens there on a schedule. We'll come back with what a month of content could look like.