What a trucking company can film every month.
A fleet is on the move all month, and the best of the work happens where nobody sees it. Here is how we plan a filming day at a yard, and what a month of trucking posts can hold.
A customer sees a truck arrive on time. A driver looking for work sees a job listing. Neither of them sees what happens in between: the yard before sunrise, dispatch working the phones, the shop turning a truck around between runs, the people who make each delivery happen. That part of a trucking company is the part worth filming.
Our work for trucking companies runs on one filming day a month at your yard or terminal. We film the fleet, the drivers and the operation, cut that footage into 30 edited clips and post them across the month. This is how we plan that day, what we film on it, and how the month is split between the two kinds of people a trucking feed speaks to.
Plan the day with dispatch.
The first conversation we want is with dispatch. Dispatch knows when the yard is full and when it empties, which trucks roll out first, who is off the road that day and who is halfway across the state. That is the schedule the filming day has to fit, so it is the schedule we plan around.
Nothing we do should hold a truck in the yard. We film the morning roll-out as it happens and the loading as it happens, and we save the interviews and the still shots of the fleet for the hours when the yard is quiet. Before the day, we map the month with you in a strategy meeting and agree a content roadmap, so we arrive knowing which shots matter most.
What to film at the yard.
A yard has more to film than it looks like at first. We break the day into the parts a viewer never gets to see, and film each one on purpose:
- The roll-out Trucks leaving in the morning, one after another, from the ground and from above.
- The fleet, standing still Clean trucks lined up, then the details: the name on the door, the cab, the trailer doors closing.
- Loading The dock, the forklift, a trailer being filled and sealed.
- Dispatch The screens, the calls, the plan for the day coming together.
- The shop Tires, inspections and repairs: the work that keeps a truck on the road.
The aerials are flown by Dre under his FAA Part 107 certification, over the yard and the terminal wherever it is safe and allowed to fly. From above, a viewer gets the size of the operation in a single shot, which is why we use aerials to open the month's longer films.
Then the drivers. A driver talking about the job is the most honest thing a trucking company can post, and nobody else can make it for you. We never need the whole team on camera. Two or three people who are happy to talk can carry a month.
We come with the questions ready, and we develop them with you before the day. For drivers, we start here:
- What does a good day on the road look like?
- What do you check before you pull out of the yard?
- What would you tell someone thinking about driving for us?
- What is the part of the job people get wrong?
A customer sees the truck arrive. The feed can show everything it took to get it there.
Posting for customers and for drivers.
One raw video from the day becomes 30 edited clips: short vertical edits, longer films, subtitles and motion graphics. For a trucking company we split those clips between two audiences, because the people who ship with you and the people who might drive for you want to see different things.
- For customers The fleet, the dock, the shop and the care behind each load. Reasons to trust you with freight.
- For drivers Your drivers, in their own words. The trucks they would drive and the yard they would start from.
- For both The roll-out and the aerials: the whole company in motion, used to open the month's bigger posts.
- The long cut One longer film of the operation for your website, cut from the same day.
We post every day, on every platform, with captions written for each one. Comments are answered and DMs are handled. When a message is a real lead, a shipper asking about a lane or a driver asking about work, it goes to your team while the conversation is still warm.
Every post is approved by you before it goes out. At the end of the month the report shows what people watched and asked about, and the next strategy meeting starts from it, so the next day at the yard is planned on what the last one taught us.
A trucking company already has everything a feed needs: the trucks, the people and a schedule that never stops. One day at the yard, planned with dispatch, is enough to show it for a month. See how it works for trucking and logistics.
Common questions.
Your fleet and your drivers, filmed every month.
Once a month we spend a day at your yard or terminal, filming the trucks, the drivers and the work in between. Then we edit the footage and run your accounts for the rest of the month.
More from the blog.
Let's film your company.
Tell us what your company does and what happens there on a schedule. We'll come back with what a month of content could look like.