What to film at a car dealership every month.

A dealership has an unusual problem for a business that wants to post every day: the product changes every week. Cars arrive, cars sell, a new model lands on the floor, a sale weekend comes and goes. A feed that shows last month's lot is already out of date, and a buyer who asks for a car that sold three weeks ago is a buyer you have to disappoint.

Our plan for dealerships runs on one filming day a month. We come to the lot, film the cars, the showroom and your team, and cut that day into 30 edited clips that post across the month. This is how we plan the day so the feed keeps up with the inventory, and what a sales manager can have ready to make it count.

The strategy meeting comes before the camera. We sit down with your sales manager and whoever runs marketing and map the month: which cars the dealership wants to move, what is arriving, what is on the calendar, and what buyers keep asking on the phone and on the floor. That becomes a content roadmap you approve, and a shot list for the day.

Not every car on the lot needs its own video. We choose with you: the new arrivals, the models buyers ask about by name, the cars you most want to move, and a few that show the range from a first car to the top trim. Choosing well matters more than filming everything, because a walkaround does its best work while the car is still there to be bought.

Then we pick the day. A weekday when the floor is quieter suits the walkarounds and the interviews, because the salespeople can step away without leaving a customer waiting. If a sale weekend or a new model is coming, the day can land just before it, so the month opens with the news instead of catching up to it.

A day at a dealership moves from the outside in. We start with the lot from the air, flown by Dre under his FAA Part 107 certification: the frontage, the rows of inventory, the building and the road buyers arrive on. Then we work through the cars on the list, then the showroom, then the people.

We put the salespeople on camera on purpose. The same car can be found at other lots. The person who will hand over the keys can't. When a buyer has already watched someone walk through the cargo space or explain the trim levels, the visit starts halfway through the conversation.

One raw video becomes 30 edited clips every month. For a dealership, the order they go out in matters as much as the edit, because the inventory won't wait. New arrivals and the cars you most want to move go out in the first week. The interviews and the service clips, which don't expire, carry the weeks after.

Every clip is subtitled and formatted for the platform it goes to, and we post every day, on every platform, with the captions written. When a car on the feed sells, we caption it as sold rather than take it down: it still shows the kind of car you carry.

When someone comments on a walkaround to ask about mileage, a trade or a test drive, we reply, and the buyers who are ready to talk go straight to your sales team while the conversation is still warm. At the end of the month you get a report on how the posts did. The next strategy meeting opens with it, so the cars people watched and asked about shape the next filming day.

The lot will look different next month. That is the case for filming it every month, putting the people who sell the cars in front of the camera, and posting every day in between. See how the plan works for car dealerships.