What to film in your store every month.
New stock, new displays, a new season in the window. A store gives a feed something new every week. Here is how we plan a filming day in a store, and what to post from it.
A store is never the same two weeks running. Stock arrives, displays come down and go back up, a season turns and the front of the store changes with it. Every one of those changes is a reason for someone to come back in, as long as they hear about it.
Our work for retailers runs on one filming day a month inside your store. We film the aisles, what just came in and the staff who know it best, cut that footage into 30 edited clips and post them daily. This is how we plan the day, what we film, and how a month of retail posts is put together.
Film it the way a shopper would.
The clips that sit most naturally on a feed are the ones that look like the feed. So a large part of a store's month is UGC-style video: handheld, at eye level, in the aisle. Reaching for the shelf, reading the label, carrying something to the counter. It looks like something a shopper filmed on a phone, because that is the point of view it takes.
The video at the top of this page is one of ours, filmed that way: a drink found on the shelf, carried home and poured. It is simple on purpose. The product, a hand and a store anyone could walk into.
On the same day we film the store itself in a cleaner style: the storefront, the layout, the counter, and the location from the air with the drone. Those are the shots that tell someone where you are and what it feels like to walk in.
A little of both goes a long way. The handheld clips feel close and quick. The cleaner shots give the feed a sense of place. Posted side by side, they make a store look easy to visit and worth the trip.
Plan the day around deliveries and quiet hours.
The best filming day in a store is the day after a delivery, when the new arrivals are on the shelves and nothing has sold out yet. The best hours are the quiet ones, before opening or on a slow morning, so the aisles are clear and nobody shopping ends up on camera without being asked. Your hours decide the schedule, not ours.
Displays deserve their own shots. A window changed for the season, a table built around a new line, an end cap that took an afternoon to set: film it the day it goes up, and the work your team put into it is seen by more than the people who walk past.
Then the staff. The people on the floor know what sells, what is new and what nobody has noticed yet, and a staff pick is one of the simplest formats to make well: one person, one product, one reason. We develop the questions with you:
- What would you tell a friend to buy here?
- What just came in that you are excited about?
- What do people ask you about more than anything else?
- What is one thing in the store people walk straight past?
Your staff already recommend things all day. The feed just lets more people hear them.
A month of posts from one day in the store.
One raw video becomes 30 edited clips: short-form for the feed and long-form when there is a longer story, with subtitles and motion graphics. We spread the new arrivals across the month instead of posting them all in the first week, so the feed stays new for as long as the stock does.
- New in What arrived, filmed on the day and released through the month.
- Staff picks One person, one product, one reason.
- In the aisle Handheld clips from a shopper's point of view.
- The store The storefront, the layout and the location from above.
- Answers The questions from the counter, answered on camera.
Each format has a job. New arrivals give people a reason to come in this week. Staff picks give them someone to listen to. The aisle clips show what a visit is like, and the answers save someone a phone call.
Long-form has its place in a store's month too. A walk through the whole store, a longer conversation with the owner about why the shop exists, a delivery being unpacked: those go on your website and in longer posts, and the short clips point back to them.
We post every day on every platform and write each caption. Comments get replies and DMs get handled: whether something is in stock, when a restock is due, what time you open. Anyone ready to buy goes straight to your team.
Two add-ons sit well beside a store's month. Meta ads can put the month's best clips in front of people who have not found you yet. And if you sell online, still photos of the stock are shot at our Oakland Park studio as e-commerce product photography.
A store already restocks, rearranges and changes with the seasons. Filming one day a month turns all of that into a month of posts. See how it works for retailers.
Common questions.
What's on your shelves, filmed for social.
We film inside your store one day a month: the aisles, what just came in, the staff who know it best. Then we post it daily on every platform and answer what it brings in.
More from the blog.
Let's film your company.
Tell us what your company does and what happens there on a schedule. We'll come back with what a month of content could look like.